Alice in the looking glass

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Date sent: 2017/12/10 19:56:50
Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, its difficult for search engines to decide which version is more relevant to a given search query. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic.

Carve out time for updating and improving older SEO content
For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings.
Backlinks matter
Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. There is no optimal number of words on a page for placement in Google. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google

Date sent: 2017/12/10 20:00:34
Full disclosure is critical to getting consideration. If youve been spamming, own up to everything youve done—links youve acquired, how you got them, who sold them to you, etc. The engines, particularly Google, want the details so they can improve their algorithms. Hold back, and theyre likely to view you as dishonest, corrupt, or simply incorrigible (and they probably wont respond).

Be aware that with the search engines, lifting a penalty is not their obligation or responsibility. Legally, they have the right to include or reject any site or page. Inclusion is a privilege, not a right; be cautious and dont apply SEO techniques that youre skeptical about, or you might find yourself in a rough spot.

Since the late 1990s search engines have treated links as votes for popularity and importance in the ongoing democratic opinion poll of the web. The engines themselves have refined the use of link data to a fine art, and use complex algorithms to perform nuanced evaluations of sites and pages based on this information.

arent everything in SEO, but search professionals attribute a large portion of the engines algorithms to link-related factors (see Search Engine Ranking Factors). Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources (see MozTrust). Authority models, like those postulated in the Hilltop Algorithm, suggest that links are a very good way of identifying expert documents on a given subject.

to explore the individual elements of a link, and look at how the search engines assess these elements. We dont fully understand the proprietary metrics that search engines use, but through analysis of patent applications, years of experience, and hands-on testing, we can draw some intelligent assumptions that hold up in the real world. Below is a list of notable factors worthy of consideration. These signals, and many more, are considered by professional SEOs when measuring link value and a sites link profile. You may also enjoy some further on the Moz Blog reading about search engine valuation of links.

Date sent: 2017/12/10 20:02:02
munity matter more than links from general or off-topic sites. For example, if your website sells dog houses, a link from the Society of Dog Breeders matters much more than one from a site about roller skating.

Anchor Text
One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. You can see examples of this in action with searches like "click here," where many results rank solely due to the anchor text of inbound links.

Its no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the webs pages are spam. In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph. Earning links from highly-trusted domains can result in a significant boost to this scoring metric. Universities, government websites and non-profit organizations represent examples of high-trust domains.

Link Neighborhood
Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. By looking at these links in the aggregate, search engines can understand the "link neighborhood" in which your website exists. Thus, its wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from.

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